Towards marketing of functionality: insights from Michelin...

Towards marketing of functionality: insights from Michelin and Hilti

Ben Slimane, Karim, Chaney, Damien
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Volume:
23
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2014.920903
Date:
April, 2015
File:
PDF, 271 KB
english, 2015
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