Effects of intrinsic and extrinsic motivation on...

Journal of Strategic Marketing 2015 / 06 Vol. 23; Iss. 4

Effects of intrinsic and extrinsic motivation on user-generated content

Poch, Rebecca, Martin, Brett
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Volume:
23
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2014.926966
Date:
June, 2015
File:
PDF, 285 KB
english, 2015
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