Tactical deception in covert selling: A persuasion...

Journal of Marketing Communications 2015 / 05 Vol. 21; Iss. 3

Tactical deception in covert selling: A persuasion knowledge perspective

Xie, Guang-Xin, Boush, David M., Liu, Raymond R.
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Volume:
21
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2012.754369
Date:
May, 2015
File:
PDF, 265 KB
english, 2015
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