Multi-stakeholder brand narratives: an analysis of the...

Multi-stakeholder brand narratives: an analysis of the construction of artistic brands

Preece, Chloe, Kerrigan, Finola
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Volume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2014.997272
Date:
July, 2015
File:
PDF, 508 KB
english, 2015
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