An empirical study of consumer behavior related to private...

The International Review of Retail Distribution and Consumer Research 2015 / 08 Vol. 25; Iss. 4

An empirical study of consumer behavior related to private labels and national brand promotions

Mauri, Chiara, Maira, Elisa, Turci, Lorenzo
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Volume:
25
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2015.1042494
Date:
August, 2015
File:
PDF, 333 KB
english, 2015
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