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Geographical indication as a market orientation strategy: An analysis of producers of high-quality wines in Southern Brazil
de Mattos Fagundes, Paloma, Padilha, Ana Claudia Machado, Sluszz, Thaisy, Padula, Antonio DomingosVolume:
19
Language:
english
Journal:
Journal of Database Marketing & Customer Strategy Management
DOI:
10.1057/dbm.2012.18
Date:
September, 2012
File:
PDF, 203 KB
english, 2012