Consumer Behavior Insights, Consumption Dynamics, and...

Journal of International Consumer Marketing 2012 / 10 Vol. 24; Iss. 5

Consumer Behavior Insights, Consumption Dynamics, and Segmentation of the Japanese Wine Market

Bruwer, Johan, Buller, Courtney
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Volume:
24
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2012.741478
Date:
October, 2012
File:
PDF, 243 KB
english, 2012
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