Does the value manufacturers (brands) create translate into...

Does the value manufacturers (brands) create translate into enhanced reputation? A multi-sector examination of the value–satisfaction–loyalty–reputation chain

Tournois, Laurent
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Volume:
26
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2015.05.010
Date:
September, 2015
File:
PDF, 598 KB
english, 2015
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