Seven Barriers to Customer Equity Management

Journal of Service Research 2002 / 08 Vol. 5; Iss. 1

Seven Barriers to Customer Equity Management

Bell, D., Deighton, J., Reinartz, W. J., Rust, R. T., Swartz, G.
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Volume:
5
Language:
english
Journal:
Journal of Service Research
DOI:
10.1177/1094670502005001008
Date:
August, 2002
File:
PDF, 104 KB
english, 2002
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