Impact of the Content Characteristic of Short Message...

Social Behavior and Personality An International Journal 2014 / 10 Vol. 42; Iss. 9

Impact of the Content Characteristic of Short Message Service Advertising on Consumer Attitudes

Lin, Hongyan, Zhou, Xing, Chen, Zhankui
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Volume:
42
Language:
english
Journal:
Social Behavior and Personality: an international journal
DOI:
10.2224/sbp.2014.42.9.1409
Date:
October, 2014
File:
PDF, 100 KB
english, 2014
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