Marketing Mix Modeling for the Tourism Industry: A Best...

International Journal of Tourism Sciences 2011 / 01 Vol. 11; Iss. 1

Marketing Mix Modeling for the Tourism Industry: A Best Practices Approach

Wolfe, Michael J., Crotts, John C.
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Volume:
11
Language:
english
Journal:
International Journal of Tourism Sciences
DOI:
10.1080/15980634.2011.11434633
Date:
January, 2011
File:
PDF, 2.19 MB
english, 2011
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