The mechanisms of value co-creation

Journal of Strategic Marketing 2012 / 08 Vol. 20; Iss. 5

The mechanisms of value co-creation

Saarijärvi, Hannu
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Volume:
20
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254x.2012.671339
Date:
August, 2012
File:
PDF, 150 KB
english, 2012
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