The Influence of Brand and Price on Purchase Intention of...

Applied Mechanics and Materials 2013 / 9 Vol. 411-414

The Influence of Brand and Price on Purchase Intention of Mobile Phone in the Case of Taiwan College Students

Cheng, Huai Pin, Cheng, Huai Tzu
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Volume:
411-414
Language:
english
Journal:
Applied Mechanics and Materials
DOI:
10.4028/www.scientific.net/amm.411-414.2326
Date:
September, 2013
File:
PDF, 282 KB
english, 2013
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