New service development: Insights from an explorative study...

New service development: Insights from an explorative study into the Turkish retail banking sector

Ozdemir, Sena, Trott, Paul, Hoecht, Andreas
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Volume:
9
Language:
english
Journal:
Innovation: Management, Policy & Practice
DOI:
10.5172/impp.2007.9.3-4.276
Date:
September, 2007
File:
PDF, 227 KB
english, 2007
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