In which contexts do different market segmentation...

Journal of Direct Data and Digital Marketing Practice 2011 / 4-6 Vol. 12; Iss. 4

In which contexts do different market segmentation strategies work best?

Webber, Richard
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Volume:
12
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/dddmp.2011.6
Date:
April, 2011
File:
PDF, 68 KB
english, 2011
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