Integrating Problem Solvers from Analogous Markets in New...

Integrating Problem Solvers from Analogous Markets in New Product Ideation

Franke, Nikolaus, Poetz, Marion K., Schreier, Martin
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Volume:
60
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.2013.1805
Date:
April, 2014
File:
PDF, 497 KB
english, 2014
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