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An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share
Ailawadi, Kusum L., Harlam, BariVolume:
68
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.68.1.147.24027
Date:
January, 2004
File:
PDF, 132 KB
english, 2004