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Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
Rokkan, Aksel I., Heide, Jan B., Wathne, Kenneth H.Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.40.2.210.19223
Date:
May, 2003
File:
PDF, 118 KB
english, 2003