Can customer loyalty be explained by virtue ethics? The...

Asian Journal of Business Ethics 2015 / 9 Vol. 4; Iss. 1

Can customer loyalty be explained by virtue ethics? The Chinese way

Kwong, Kenneth K., Tang, Felix, Tian, Vane-ing, Fung, Alex L. K.
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Volume:
4
Language:
english
Journal:
Asian Journal of Business Ethics
DOI:
10.1007/s13520-015-0045-z
Date:
September, 2015
File:
PDF, 501 KB
english, 2015
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