Transaction Utility Effects when Quality is Uncertain

Journal of the Academy of Marketing Science 1996 / 12 Vol. 25; Iss. 1

Transaction Utility Effects when Quality is Uncertain

Urbany, J. E., Bearden, W. O., Kaicker, A., Smith-De Borrero, M.
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Volume:
25
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/0092070397251005
Date:
December, 1996
File:
PDF, 1.87 MB
1996
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