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How Do Price Fairness Perceptions Differ Across Culture?

How Do Price Fairness Perceptions Differ Across Culture?

Bolton, Lisa E, Keh, Hean Tat, Alba, Joseph W
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Volume:
47
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.47.3.564
Date:
June, 2010
File:
PDF, 1.56 MB
english, 2010
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