Clicking through overload: When choice overload can...

Journal of Direct Data and Digital Marketing Practice 2014 / 7-9 Vol. 16; Iss. 1

Clicking through overload: When choice overload can actually increase choice

Huff, Steven C, Johnson, Aaron C
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Volume:
16
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/dddmp.2014.37
Date:
July, 2014
File:
PDF, 148 KB
english, 2014
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