Home country bias in product evaluation: the complementary...

Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives

Verlegh, Peeter W J
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Volume:
38
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/palgrave.jibs.8400269
Date:
May, 2007
File:
PDF, 148 KB
english, 2007
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