Sponsorship returns: the value of naming rights

Corporate Communications An International Journal 1997 / 03 Vol. 2; Iss. 3

Sponsorship returns: the value of naming rights

Quester, Pascale
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Volume:
2
Language:
english
Journal:
Corporate Communications: An International Journal
DOI:
10.1108/eb046540
Date:
March, 1997
File:
PDF, 362 KB
english, 1997
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