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United we stand, divided we fall: How firms can engage consumers in their fight against counterfeits
Cesareo, Ludovica, Stöttinger, BarbaraLanguage:
english
Journal:
Business Horizons
DOI:
10.1016/j.bushor.2015.05.007
Date:
July, 2015
File:
PDF, 577 KB
english, 2015