Measuring brand image effects of flagship projects for...

Measuring brand image effects of flagship projects for place brands: The case of Hamburg

Zenker, Sebastian, Beckmann, Suzanne C
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Volume:
20
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2013.6
Date:
September, 2013
File:
PDF, 450 KB
english, 2013
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