Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie, Leisch, Friedrich, Dolnicar, SaraVolume:
20
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2013.9
Date:
September, 2013
File:
PDF, 384 KB
english, 2013