Customer preferences versus managerial decision-making in...

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Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks

Martínez-Torres, María del Rocío, Rodriguez-Piñero, F., Toral, Sergio L.
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Language:
english
Journal:
Technology Analysis & Strategic Management
DOI:
10.1080/09537325.2015.1061121
Date:
June, 2015
File:
PDF, 669 KB
english, 2015
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