Evaluating and Optimizing Online Advertising: Forget the...

Big Data 2015 / 06 Vol. 3; Iss. 2

Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies

Dalessandro, Brian, Hook, Rod, Perlich, Claudia, Provost, Foster
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Volume:
3
Language:
english
Journal:
Big Data
DOI:
10.1089/big.2015.0006
Date:
June, 2015
File:
PDF, 621 KB
english, 2015
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