Influence of Warm Versus Cool Temperatures on Consumer...

Journal of Marketing Research 2012 / 12 Vol. 49; Iss. 6

Influence of Warm Versus Cool Temperatures on Consumer Choice: A Resource Depletion Account

Cheema, Amar, Patrick, Vanessa M
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Volume:
49
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.08.0205
Date:
December, 2012
File:
PDF, 293 KB
english, 2012
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