The Ford Brand Personality in Chile

Corporate Reputation Review 2004 / AUT Vol. 7; Iss. 3

The Ford Brand Personality in Chile

Rojas-Méndez, José I, Erenchun-Podlech, Isabel, Silva-Olave, Elizabeth
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Volume:
7
Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/palgrave.crr.1540223
Date:
January, 2004
File:
PDF, 197 KB
english, 2004
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