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Electronic Commerce Research and Applications 2015 / 7

Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation

Chen, Yi-Cheng, Wu, Jen-Her, Peng, Lifang, Yeh, Ron Chuen
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Language:
english
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2015.07.003
Date:
July, 2015
File:
PDF, 712 KB
english, 2015
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