The Effects of Mood, Involvement, and Quality of Store...

Journal of Consumer Research 1993 / 09 Vol. 20; Iss. 2

The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions

Swinyard, William R.
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Volume:
20
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209348
Date:
September, 1993
File:
PDF, 796 KB
english, 1993
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