Buyer‐Seller Relationships: An Application of the IMP...

European Journal of Marketing 1992 / 02 Vol. 26; Iss. 2

Buyer‐Seller Relationships: An Application of the IMP Interaction Model

Metcalf, Lynn E., Frear, Carl R., Krishnan, R.
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Volume:
26
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569210010022
Date:
February, 1992
File:
PDF, 563 KB
english, 1992
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