An Integrated Framework of Newspaper Advertising: A...

Journal of Marketing Management 2006 / 08 Vol. 22; Iss. 7-8

An Integrated Framework of Newspaper Advertising: A Longitudinal Analysis

Leonidou, Leonidas C., Spyropoulou, Stavroula A., Leonidou, Constantinos N., Reast, Jon D.
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Volume:
22
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725706778612185
Date:
August, 2006
File:
PDF, 320 KB
english, 2006
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