Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing 2009 / 09 Vol. 73; Iss. 5

Marketing Alliances, Firm Networks, and Firm Value Creation

Swaminathan, Vanitha, Moorman, Christine
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.5.52
Date:
September, 2009
File:
PDF, 177 KB
english, 2009
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