Quantitative Trendspotting

Journal of Marketing Research 2012 / 08 Vol. 49; Iss. 4

Quantitative Trendspotting

Du, Rex Yuxing, Kamakura, Wagner A

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Volume:

49

Language:

english

Journal:

Journal of Marketing Research

DOI:

10.1509/jmr.10.0167

Date:

August, 2012

File:

PDF, 1.72 MB

english, 2012

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