Managing the most important assets: Brand equity

Strategy & Leadership 1992 / 05 Vol. 20; Iss. 5

Managing the most important assets: Brand equity

Aaker, David A.
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Volume:
20
Language:
english
Journal:
Planning Review
DOI:
10.1108/eb054384
Date:
May, 1992
File:
PDF, 250 KB
english, 1992
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