Authenticity perceptions, brand equity and brand choice...

International Journal of Hospitality Management 2015 / 09 Vol. 50

Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

Lu, Allan Cheng Chieh, Gursoy, Dogan, Lu, Carol Yirong
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
50
Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2015.07.008
Date:
September, 2015
File:
PDF, 804 KB
english, 2015
Conversion to is in progress
Conversion to is failed