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Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂
Balmer, John M T, Chen, WeifengVolume:
22
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2015.14
Date:
April, 2015
File:
PDF, 297 KB
english, 2015