Does Race Matter? Implicit and Explicit Measures of the Effect of the PR Spokesman's Race on Evaluations of Spokesman Source Credibility and Perceptions of a PR Crisis' Severity
Hong, Seoyeon, Len-Riós, Maria E.Volume:
27
Language:
english
Journal:
Journal of Public Relations Research
DOI:
10.1080/1062726X.2014.929502
Date:
January, 2015
File:
PDF, 494 KB
english, 2015