Does Race Matter? Implicit and Explicit Measures of the...

Does Race Matter? Implicit and Explicit Measures of the Effect of the PR Spokesman's Race on Evaluations of Spokesman Source Credibility and Perceptions of a PR Crisis' Severity

Hong, Seoyeon, Len-Riós, Maria E.
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Volume:
27
Language:
english
Journal:
Journal of Public Relations Research
DOI:
10.1080/1062726X.2014.929502
Date:
January, 2015
File:
PDF, 494 KB
english, 2015
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