Pricing ROI, pricing capabilities and firm performance

Journal of Revenue and Pricing Management 2015 / 6 Vol. 14; Iss. 3

Pricing ROI, pricing capabilities and firm performance

Hinterhuber, Andreas, Liozu, Stephan M
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Volume:
14
Language:
english
Journal:
Journal of Revenue and Pricing Management
DOI:
10.1057/rpm.2015.11
Date:
June, 2015
File:
PDF, 282 KB
english, 2015
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