How Managers' Shared Mental Models of Business–Customer...

Journal of Interactive Marketing 2015 / 08 Vol. 31

How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media

Rydén, Pernille, Ringberg, Torsten, Wilke, Ricky
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Volume:
31
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2015.03.001
Date:
August, 2015
File:
PDF, 648 KB
english, 2015
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