A Theoretical Framework for Managing the New Product...

A Theoretical Framework for Managing the New Product Development Portfolio: When and How to Use Strategic Buckets

Chao, Raul O., Kavadias, Stylianos
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Volume:
54
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.1070.0828
Date:
May, 2008
File:
PDF, 547 KB
english, 2008
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