For-profit or non-profit brands: Which are more effective...

Journal of Brand Management 2013 / 1 Vol. 20; Iss. 3

For-profit or non-profit brands: Which are more effective in a cause-related marketing programme?

Baghi, Ilaria, Gabrielli, Veronica
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
20
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2012.35
Date:
January, 2013
File:
PDF, 152 KB
english, 2013
Conversion to is in progress
Conversion to is failed