Strategic marketing practices as drivers of successful...

European Sport Management Quarterly 2012 / 12 Vol. 12; Iss. 5

Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs

Brooksbank, Roger, Garland, Ron, Werder, Wayne
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Volume:
12
Language:
english
Journal:
European Sport Management Quarterly
DOI:
10.1080/16184742.2012.688755
Date:
December, 2012
File:
PDF, 412 KB
english, 2012
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