The Relationship between Branding and Diffusion of...

The Relationship between Branding and Diffusion of Innovation: A Systematic Review

Florea, Dorian-Laurentiu
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Volume:
23
Year:
2015
Language:
english
Journal:
Procedia Economics and Finance
DOI:
10.1016/S2212-5671(15)00407-4
File:
PDF, 357 KB
english, 2015
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