Investigating the impact of surprise rewards on consumer...

International Journal of Hospitality Management 2015 / 09 Vol. 50

Investigating the impact of surprise rewards on consumer responses

Wu, Laurie, Mattila, Anna S., Hanks, Lydia
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Volume:
50
Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2015.07.004
Date:
September, 2015
File:
PDF, 679 KB
english, 2015
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