The partitioning paradox: The big bite around small...

International Journal of Research in Marketing 2015 / 06 Vol. 32; Iss. 2

The partitioning paradox: The big bite around small packages

Holden, Stephen S., Zlatevska, Natalina
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Volume:
32
Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2015.03.002
Date:
June, 2015
File:
PDF, 303 KB
english, 2015
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