Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
Steiner, Michael, Wiegand, Nico, Eggert, Andreas, Backhaus, KlausLanguage:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2015.05.011
Date:
June, 2015
File:
PDF, 1.05 MB
english, 2015